Privacy policy

PRIVACY POLICY
Last Updated: August 14, 2026

This Privacy Policy describes how The Better Brand Inc., doing business as Betterbrand ("Betterbrand," "we," "us," or "our"), collects, uses, discloses, and protects personal information when you visit www.trybetterbrand.com (the "Site"), purchase our products, or otherwise interact with us. This Site and our products are offered exclusively to customers within the United States.

1. Information We Collect

Information you provide to us: name, billing and shipping address, email address, phone number, payment information, order history, customer support communications, product reviews, survey and quiz responses, and any other information you choose to share with us.

Information collected automatically: IP address, browser and device type, operating system, referring URLs, pages viewed, time zone, and interactions with the Site, collected via cookies, pixels, log files, and similar technologies.

Information from other sources: information from service providers, advertising partners, and publicly available sources, such as delivery confirmation from shipping carriers or ad-platform conversion data.

2. How We Use Your Information

We use personal information to: process and fulfill orders and payments;provide customer support;communicate order and shipping updates;send marketing communications you've opted into;personalize product recommendations, including through on-site quizzes;operate, maintain, and improve the Site;detect and prevent fraud;and comply with legal obligations.

3. How We Share Your Information

We share personal information with service providers who perform services on our behalf, including: Shopify (ecommerce platform and payments), Klaviyo (email marketing), Postscript (SMS/text marketing), Gorgias (customer support), Judge.me, Stamped.io, and Trustpilot (product reviews), Navidium (shipping protection and claims), RevenueHunt (on-site product quiz), TrueVault (compliance tooling), and providers who support fraud prevention, analytics, and site operations. These providers are contractually restricted to using personal information only to provide services to us.

4. Sale and Sharing of Personal Information for Advertising Purposes

We also share information with advertising and analytics partners — including Meta/Facebook, Google, TikTok, Reddit, Twitter/X, Northbeam, AppLovin, and Retention.com — to measure and deliver advertising. We may disclose information to comply with law, respond to legal process, or protect our rights, and in connection with a merger, acquisition, or sale of assets.

Under the California Consumer Privacy Act (CCPA) and similar state laws, the use of advertising pixels and cookies to enable cross-context behavioral advertising is considered "sharing," and in some cases "selling," personal information, even though no money changes hands. Consistent with this, Betterbrand shares and, as defined under applicable state law, sells certain personal information — including identifiers, internet activity, and commercial information — with advertising partners for these purposes. We do not sell or share the personal information of individuals we know to be under 16 years old.

You can opt out of this sharing/selling at any time at [privacy.betterbrandhealth.com/opt-out], or by enabling a Global Privacy Control (GPC) signal in a supported browser, which we will honor automatically.

5. Cookies and Tracking Technologies

We use cookies and similar technologies necessary for the Site to function (cart, checkout, login) and for analytics, advertising, and personalization. You can control cookies through your browser settings;blocking some cookies may affect Site functionality. We do not currently respond differently to browser "Do Not Track" signals but do honor Global Privacy Control as described above. Learn more or opt out of interest-based advertising via the Digital Advertising Alliance (optout.aboutads.info) or the Network Advertising Initiative (networkadvertising.org).

6. Text Message (SMS) Marketing

By opting in to Betterbrand SMS marketing, you consent to receive recurring marketing text messages from Betterbrand at the number provided. Consent is not a condition of purchase. Message and data rates may apply, and message frequency varies. Reply STOP at any time to opt out, or HELP for help. Full mobile messaging program terms are available in our Terms of Service.

7. Email Marketing

With your consent, we send marketing emails about our products, promotions, and updates. Every marketing email includes a working unsubscribe link, honored within 10 business days, along with accurate sender identification, consistent with the CAN-SPAM Act.

8. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this policy, including maintaining business and tax records, resolving disputes, and enforcing agreements, after which we delete or anonymize it, consistent with applicable law.

9. Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. In the event of a data breach affecting your personal information, we will notify you and any required regulators as required by applicable state law.

10. Children's Privacy

Our Site is intended for individuals 18 and older. Consistent with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us below to request deletion.

11. Health &Wellness Information

If you share health- or wellness-related information with us — for example, through our product quiz or in a customer support conversation — we use it only to personalize recommendations or respond to your inquiry, and we do not sell this information for targeted advertising. Residents of certain states (including Washington and Nevada) may have additional rights specific to consumer health data;contact us using the information below to exercise those rights.

12. Reviews and Testimonials

Where we offer an incentive (such as a discount) in exchange for a product review, that material connection is disclosed to reviewers and, where applicable, to readers, consistent with the FTC's Endorsement Guides.

13. Your Privacy Rights

If you are a resident of a U.S. state with a comprehensive privacy law — including California, Colorado, Connecticut, Delaware, Florida, Iowa, Indiana, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia — you generally have the right to: access the personal information we hold about you;delete it;correct inaccuracies;obtain a portable copy;opt out of the sale or sharing of your information, targeted advertising, and profiling with legal or similarly significant effects;and appeal a denied request. We will not discriminate against you for exercising these rights.

To submit a request, email privacy@betterbrandhealth.com or visit [privacy.betterbrandhealth.com/privacy-policy] for our full state-by-state privacy notices, including request and appeal mechanics. We will verify your identity before fulfilling access, deletion, or correction requests. An authorized agent may submit a request on your behalf with proof of authorization.

14. California Shine the Light

California residents with an established business relationship with us may request, once per calendar year, a list of categories of personal information disclosed to third parties for their direct marketing purposes in the prior calendar year. Email privacy@betterbrandhealth.com;please allow 30 days for a response.

15. Automated Decision-Making

We do not use automated decision-making that produces legal or similarly significant effects about you. We use limited automated tools (via Shopify) to flag potentially fraudulent orders, such as temporary denylisting of IP addresses or payment methods associated with repeated failed transactions.

16. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted, and we will update the "Last Updated" date above. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

17. Contact Us

Questions, complaints, or privacy requests can be sent to:

The Better Brand Inc. DBA Betterbrand
PO Box 12363, San Antonio, TX 78212, United States
Email: privacy@betterbrandhealth.com / hello@betterbrandhealth.com